function getDateLanguage()
{
	var dateLanguage;
	
	const MILLI = 1000*60*60*24;
	const PLAYING = "OWN IT NOW";
	const TOMORROW = "In Theaters Tomorrow";
	const FRIDAY = "In Theaters Friday";
	const PRE = "In Theaters March 12th, 2010";
	
	var releaseDate = new Date(2010,2,12);
	var dateNow = new Date();
	var remaining = -Math.ceil((dateNow.getTime()-releaseDate.getTime())/(MILLI));
	
	if(remaining < 0)
	{
		dateLanguage = PLAYING;
	}
	else if (remaining < 1)
	{
		dateLanguage = TOMORROW;
	}
	else if (remaining < 6)
	{
		dateLanguage = FRIDAY;
	}
	else
	{
		dateLanguage = PRE;
	}
	
	return dateLanguage; 	
}